Compensation: $107,009.85 - $129,749.44

Job Summary

The Associate Vice President of Marketing and Strategic Communications (AVP) is responsible for the successful development and implementation of the Colleges branding strategy, communications, media relations, marketing, and public relations campaigns. Reporting to the Vice President of Institutional Advancement, the AVP is a key member of the Colleges Cabinet who leads a team of marketing and communications professional staff in developing marketing plans and messaging that tells the Colleges story, internally and externally, while promoting the institutions mission, vision and goals. The AVP leads these efforts with a proactive and collaborative approach to supporting both strategic organizational and targeted departmental initiatives through a comprehensive and innovative program.

Responsibilities and Duties

• Leads, develops, and executes comprehensive and proactive college-wide communications and marketing plans to promote the Colleges mission, strategic goals, and aspirations.
• Establishes department plans, goals, and objectives, effectively allocates fiscal and human resources, engages contractual partners, implements systems of effective controls to achieve expected outcomes and evaluates progress to ensure effective and efficient operation.
• Oversees the design and production of all marketing, communications and advertising products that promote the Colleges mission and image, using market research to determine the most effective techniques for reaching target audiences while maintaining brand integrity.
• Develops, monitors and evaluates effectiveness of department budget to direct funds that align with positive outcomes of College goals.
• Develops systems to measure the effectiveness of marketing programs, tracks results and communicate with stakeholders to ensure continuous improvement.
• Responsible for the Colleges brand management and ensuring continuity of its use throughout the College by developing and implementing related standards, policies, and procedures.
• In collaboration with the Office of the President, communicates the Colleges position and policies on a variety of issues and represents the College to specific media and to various constituencies and serves as the media liaison and College Public Information Officer.
• Develops and executes campaigns for student recruitment, advertising, promotions, and public relations, including coverage of College events, that communicate the value and accomplishments of the College to maximize positive exposure in local, regional and national markets and fosters a network of professional relationships, media contacts and community resources from which to draw on.
• Serves as an advisor to the executive leadership team providing strategic direction and counsel regarding public relations and communications and proactively engages within the College identifying opportunities to capitalize on telling the Colleges story and strategizing with departments to assist in goal attainment.
• Oversees the design, development and ongoing maintenance of the Colleges web resources to achieve a fully integrated web presence, entrenched with the College brand and focused on the end user to maximize experiences for students and the public.
• Responsible for the Colleges social media presence including the maintenance of accounts, development of campaigns, and the promotion of this medium at the departmental level.
• Directs internal and external communication strategies to create consistent on-brand messaging and serves as a member of the Colleges Emergency Management Team, assisting the Assistant to the President as needed with crisis and emergency communications and media inquiries.
• Creates a collegial, service oriented and team focused environment, where staff are motivated and encouraged to work collaboratively and build relationships with other College partners and participate in professional development that maintains competency and currency within their field of expertise.
• Performs other duties as assigned.

Reports to: Vice President, Institutional Advancement

Qualifications

Required: A bachelor's degree in marketing, communications, public relations, journalism, or related field with at least (7) years of relevant work experience that include project management and supervision at the senior level or an equivalent combination of education and experience equal to ten (10) years is required.

Additional Requirements:

• Strong experience in leadership and managerial principles.
• Excellent written and oral communication skills.
• An entrepreneurial mindset and the ability to convene others around ideas.
• Excellent strategic planning principles
• Demonstrated knowledge and experience with a wide range of communications and marketing strategies and tactics.

Preferred Requirements:

• Experience in higher education.
• Master's degree in related field.

Knowledge, Skills and Abilities

• Ability to work successfully in a multi-cultural environment.
• Adaptability to change - able to be flexible and supportive, able to assimilate change positively and proactively in rapid growth environment.
• Analytical aptitude & problem solving - able to analyze information, problems, situations, practices and/or procedures, collect and interpret data, reason logically, establish facts, identify, and define existing and potential issues, recognize the interrelationships among elements, draw valid conclusions, develop recommendations, as well as alternative courses of action, select appropriate course, follow up, and evaluate.
• Communication - able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level applicable to the job.
• Critical thinking & judgement - able to make well-reasoned, sensible, and timely decisions based on careful, objective review and informed analysis of available information, considerations, and other factors.
• Customer service - ability to respond promptly and courteously to all questions from students and faculty, demonstrating patience and persistence when helping students with little or no computer skills.
• Ethics - able to demonstrate integrity, professionalism, civility, and a high degree of ethics in all job-related actions.
• Organization & time management - able to plan, schedule, and organize tasks related to the job to achieve goals within or ahead of established time frames.
• Problem solving - proven skills in identifying issues, determining their cause, developing creative solutions, and following through with implementing resolutions.
• Relationship management - able to personally provide high level of interactive service to others, building relationships and addressing identified needs.
• Results orientation - proven ability to set and exceed established targets.
• Systems & software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.
• Detail oriented - Proven accuracy and attention to detail.
• Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize, and perform multiple tasks simultaneously